ANdotICTA Weekly Digital Communications Report
Latest
Our Substack newsletter saw a 311.5% week-on-week increase in views, reaching 1,272 subscribers. The Smart Anambra recruitment campaign also drove 16 new applications.
For the second consecutive week, over 94% of Instagram views came from accounts that do not follow the Agency. Content is breaking into new audiences.
Nearly all TikTok views are now coming from the For You feed, indicating strong algorithmic promotion of our content among young citizens.
The Agency launched a targeted recruitment campaign across all platforms, resulting in 957 newsletter views and 30 new WhatsApp community members in the first week.
ANdotICTA launched a dedicated WhatsApp community to provide real-time updates and direct engagement with citizens. Over 100 members joined in the first week.
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