ANdotICTA Weekly Digital Communications Report
Comprehensive digital communications analytics every week
Track page views, reel performance, interactions, and follower growth. We measure organic and paid reach.
Monitor views, non-follower reach percentage, and engagement. Our content increasingly reaches beyond existing followers.
Analyse views, For You feed penetration, and likes. We are building viral momentum among young citizens.
Report organic impressions and reactions from professional audiences. Steady growth in the business community.
Track newsletter views, subscriber growth, and week-on-week percentage changes. Our fastest-growing channel.
Monitor new member additions and community engagement. A direct line to citizens for real-time updates.
Measure campaign performance: newsletter views, application submissions, and community growth. Converting visibility into action.
Provide data-driven recommendations to improve content strategy, platform mix, and citizen engagement.
Data for Better Governance
Every week, the ANdotICTA team collects and analyses performance data from six digital platforms. This data helps us understand what content resonates with citizens, which platforms are growing fastest, and how we can improve our communication.
Our reports are shared publicly to ensure transparency and accountability. Citizens can see exactly how their tax-funded communications efforts are performing. We also use the data to refine our strategy — for example, the strong non-follower reach on Instagram has led us to invest more in short-form video content.
The Smart Anambra recruitment campaign is a prime example of data-driven decision-making. By tracking newsletter views, applications, and community growth, we can optimise the campaign in real time.
MDAs and partner organisations can request custom digital communications reports. Contact us to discuss your needs.
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